Drupal is one of the best web-application and content management frameworks that is used by around 700,000 developers and is used to create various SEO – friendly websites including blogs, E-commerce stores, and many more. Apart from this, Drupal is free and open-source software which is very much easy to organize and publish the content on the website. For effective branding and sales, attractive and SEO (Search Engine Optimization) – friendly is the must for any large enterprise to small startups. Your website will be always prove to be the boon for creating impressions on the customers and especially buyers. And to really prove that, you need to have the best Search Engine Result Page (SERP). It plays a vital role in deciding the future of your online business as it brings traffic to your site. And to achieve the best ranking on Google Page, your website must be optimized for search engines.
Drupal, open source content management system is the most powerful software, used for building large and complex sites and is known to be the best platform for SEO. Several online factors such as keyword optimization, indexing, content duplication, URL structure and more should be kept in mind while developing a website. But when you develop a website with Drupal CMS, it becomes easy to manage SEO as Drupal is blessed with built–in tools that automates optimization of high amount of content. Along with it, it gives the user a granular control that gives you an absolute power over every single site element.
Here are some of the reasons, why seriously you should consider Drupal for your web development project.
- Advance optimized URL structure
URL structure plays a pivot role in generating traffic for the website and the most important Drupal has a complete control over the URL structure. The main boon for this is, it enables you to create a custom URL for every page segments which is referred as a URL alias instead of creating common URLs. This is why, Drupal is unique and stand out amongst most of the CMS. Additionally, it helps the developer to create a clean – URL for all site content. Along with it, it has a feature of Path auto module which helps you in completely customizing your own URL. So, if you wish for opting URL different from your page, you can do it as and how you like.
- Custom, Content Types and Views
Isn’t that great, if you can view modules to create new content types and create advance custom views just without writing code? No code = No brain stretching = No knowledge of programming language required. Yes, you can do this in Drupal!! Drupal has an inbuilt CCK (content construction kit) which helps you to do so. Few examples of content types are Blog Post, Forum Post, Classified ads and more. Just with point and click interface, create a custom content types that you require and also create automated query to create a list of content.
- Highly categorized Taxonomy
Here in Drupal, taxonomy refers to the categorization of the content. Drupal has a powerful taxonomy that enables you to tag and organize the content with keyword rich terms. This is very much important to make your content reader friendly. In Drupal, care is taken that, Each Drupal vocabulary has a limited content type. Taxonomy feature is combined with CCK and views and hence makes it easy to target long tail keywords.
- Multiple User Management
Drupal is developed and is popular for community based web-sites as it is being highly optimized and has a strong control over the functionality. Here you can create custom multiple users and custom access level as you require. For instance: authenticated user, anonymous visitor, admin, moderator, editor and more. Turn Off the advance user management feature if you have multiple blogs – you can on it as your site grows.
- Google Analytics
Do you wish to keep track on your website? If yes than, Google Analytics is just for you. To be precise, it tracks your site’s progress. It is free and gives insight of your historical data. Apart from this, it won’t skew up your analytics data from your own clicks. You can dynamically hide and view analytics code if the user is logged is an editor, admin or more. It also refrains you from tracking certain sections which you don’t wish and apart from this, it allows you to cache all your pages which will boost speed of your site. Additionally it is much better than to manually add java script in the header and footer of the page.
In a nutshell, if you are looking to develop SEO friendly and highly scalable and organized websites, Drupal is the best choice for you as it is much different than HTML of yesteryears. For companies looking for professional web development, there are many expert Drupal Development companies are available in India, which offers best services at affordable rates.